Google Launches Ad Transparency Center to Increase Advertiser Accountability
Google recently launched an ad transparency center that allows users to search for verified advertisers and their campaigns on its platforms, including Search, Display, and YouTube. Users can access the center via a direct link or the My Ad Center page. Through this center, users can search for ads based on brand, region, campaign duration, and format. Additionally, they can like, block, or report ads that violate Google’s ad policies. The center will be available to all users in the coming weeks.
Last year, Google introduced the My Ad Center hub, which offers information on ad topics, brands, and recent ads seen on Search, YouTube, and Discover. Users can customize their settings by removing topics or brands or turning off personalized ads. However, they will still see ads that are not based on their preferences and search data.
Google reports that 20% of the 70 million visits to the My Ad Center page after its launch were for adjusting ad preferences. The company aims to provide more data on brand advertising via its platform, including access to an advertiser’s history and an updated “Sponsored” tag on mobile search. Additionally, Google launched an Ad Safety Report highlighting its efforts to combat malicious ads.
The US Department of Justice is investigating Google’s ad business, its largest revenue source, accusing the company of abusing its monopolistic position in the ad market. Google has requested that a Federal judge dismiss the case.
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